← Weekly Brand Health, week of Oct 19–Oct 25, 2026

CA· #2 of 10 by this week's sales· Open since Feb 6, 2023In comps

Irvine

Week of Oct 19 to Oct 25, 2026. Sales +7.0% over the last 8 weeks · transactions +6.8% · rest of the network −4.3%

This week

Oct 19 to Oct 25, 2026 · vs last week, vs the same week last year (holiday-aligned), and the 8-week trend

Net sales$54,154this week
vs last week▲ +0.3%
vs same week LY▲ +10.1%
8-week trend▲ +7.0%
Transactions2,314this week
vs last week▼ −0.3%
vs same week LY▲ +7.7%
8-week trend▲ +6.8%
Average ticket$23.40this week
8-week trend▲ +0.2%
Third-party share20.3%
Labor share25.8%

Vs last year. Added transactions, led by dinner and in-store, drove the gain over last year, with third-party up about $1,500.

Signals

The same store in four windows, each labeled, so an 8-week climb and a weak week can both be true

Climbing over the last 8 weeks · ranked among the climbers
Last 8 weeks
Sales +7.0% · transactions +6.8% · ticket +0.2% · rest of the network −4.3%, so 11.3 points aheadA straight line through the 8 weekly totals, as a share of the 8-week average.▲ the sales trend weighs for the store▲ the transaction trend weighs for the store
This week vs last week
Sales +0.3% ($54,154 vs $54,009) · transactions −0.3% · ticket +0.6%Weather days: 3 rainy this week, 1 rainy last week.
Vs the same week last year
Sales +10.1% · transactions +7.7%Oct 20–Oct 26, 2025, holiday-aligned▲ the last-year comparison weighs for the store
Guest reviews this week
8 new reviews averaging 4.9★▲ the review mix weighs for the store
What moved over 8 weeks
Transactions moved more than ticket (transactions +6.8%, ticket +0.2%) · Dine-in moved most among channels (+$1,424 a week) · Dinner (5pm–close) moved most among dayparts (+$2,004 a week)

Last 8 weeks

Week by week · sales and transactions each vs the same week last year

WeekNet salesWoWSales vs LYTransactions vs LYTransactionsTicket1P / 3P %LaborWeather
Aug 31$51,072—−5.6%−7.8%2,196$23.2675 / 2027%—
Sep 7Labor Day$51,485+0.8%+3.0%+0.1%2,198$23.4274 / 2126%—
Sep 14$52,987+2.9%+6.4%+3.5%2,278$23.2673 / 2126%—
Sep 21$51,034−3.7%+3.0%+0.8%2,189$23.3173 / 2025%—
Sep 28$53,560+4.9%+7.7%+4.5%2,288$23.4173 / 2127%—
Oct 5$55,524+3.7%+12.6%+10.3%2,379$23.3475 / 2027%—
Oct 12$54,009−2.7%+10.1%+8.0%2,322$23.2674 / 2026%1d rain
Oct 19$54,154+0.3%+10.1%+7.7%2,314$23.4075 / 2026%3d rain

vs LY = the same Mon–Sun week last year, shifted so both hold the same holiday.

Channels this week

Net sales by channel

Dine-in
$20K36.5%+1.0%
Take-out
$11K19.4%+1.0%
Online ordering
$8K15.7%+1.0%
DoorDash
$6K11.8%−0.3%
Uber Eats
$3K6.1%−0.3%
Catering
$3K5.1%−7.4%
Phone
$2K3.0%+1.0%
Grubhub
$1K2.4%−0.3%

Bar = share of this week's net sales; right column = change vs last week.

Share of sales by week

Aug 31Sep 7Sep 14Sep 21Sep 28Oct 5Oct 12Oct 19
Third-party20%21%21%20%21%20%20%20%
Catering4%5%6%7%6%5%6%5%

Dayparts this week

By the time the order was opened: before the posted opening time, lunch = open to 5 PM, dinner = 5 PM to close. Catering excluded.

Dinner (5pm to close)
$28K53.7%+2.2%
Lunch (open to 5pm)
$23K44.0%−2.6%
Before open
$1K2.3%+44.0%

Bar = share of this week's sales, catering excluded; right column = change vs last week.

Hourly labor

Time-clock wages this week

Hourly time-clock wages this week$13,966Share of net sales25.8%Hours733.7FOH$6,285 · 45%BOH$5,586 · 40%Management (hourly)$2,095 · 15%

Guest feedback

Google and Yelp

Google · all time4.7★1,094 reviews
Yelp · all time4.4★458+ reviews

8 reviews this week (Google 7, Yelp 1), averaging 4.9★.

Aug 31
4.6★ · 12G 9 · Y 3
Sep 7
5.0★ · 7G 6 · Y 1
Sep 14
5.0★ · 5G 5 · Y 0
Sep 21
4.3★ · 10G 6 · Y 4
Sep 28
5.0★ · 5G 4 · Y 1
Oct 5
4.5★ · 10G 7 · Y 3
Oct 12
4.4★ · 10G 6 · Y 4
Oct 19
4.9★ · 8G 7 · Y 1
3.0★4.0★5.0★

Google + Yelp by the week posted · dashed line is the 4.3★ benchmark.

Local competitors

The fast-casual competitors leadership named near this store, on Google, as of Oct 26.

Irvine (us)★4.7 · 1,094Pepper Lane Cafe★4.3 · 678Oak & Olive★4.6 · 970Little Fig★4.2 · 293

Data as of Nov 6, 2026, 12:17 PM PST · How to read these numbers · Print: portrait · landscape