Week of Oct 19 to Oct 25, 2026 · 10 stores

Weekly Brand Health

Company sales held near $410,000, a hair under last week, as gains at the top stores offset rainy-day dinner softness across California.

WeekStore

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The week in 60 seconds

What's driving it. Most stores held within a few hundred dollars of last week. The small shortfall came from softer dinner dine-in on rainy days across California, offset by lunch strength inland.

Net sales$410,012this week

vs last week▼ −0.4%

$410K against a best of $420K (week of Sep 21) in the last 8.

Same-store comp+0.6%this week · 8 stores

Week▲ +0.6%

October to date▲ +1.2%

Year to date▲ +2.0%

Sales vs the same window last year; year to date is like for like (details on the Comps tab).

Year to date sales$16.9MJan 1 to Oct 25

vs last year▲ +8.9%

10 stores today vs 9 a year ago, so most of the growth is new units. On pace for about $21.0M for the year.

Guest rating4.2★Google + Yelp this week

vs 4.3★ benchmark−0.1★

Below benchmark two weeks running.

Average weekly sales per store

Net sales per store-day × 7 · this week, Oct to date and year to date

Stores	This week	Oct to date	Year to date
California · 7	$43,646	$45,204	$44,862
Outside California · 3	$34,830	$35,214	$36,744
All stores · 10	$41,001	$42,207	$42,882

Sales Leaderboard, all 10 stores

Ranked by last week's net sales. ▲▼ = places moved vs the week before. vs LY = comp stores only, everyone else is maturing. 8-wk AWS = average weekly sales over the last 8 weeks; Up / Flat / Down = the direction of those 8 weeks. YTD = sales and average weekly sales (AWS) since Jan 1. Bars = 8 weeks of sales, the highlighted bar = this week.

What's driving it. The Sales Leaderboard held its order: Pasadena first, then Irvine, Long Beach, North Park and Henderson, with no stores changing place this week.

PasadenaCA

WoW +3.9%vs LY +6.9%8-wk AWS $59KFlat 8 wksYTD $2.48MYTD AWS $58K

$59,348

IrvineCA

WoW +0.3%vs LY +10.1%8-wk AWS $53KUp 8 wksYTD $2.22MYTD AWS $52K

$54,154

Long BeachCA

WoW −7.4%vs LY −6.1%8-wk AWS $47KDown 8 wksYTD $2.01MYTD AWS $47K

$43,607

North ParkCA

WoW −5.2%vs LY +0.8%8-wk AWS $45KFlat 8 wksYTD $1.91MYTD AWS $45K

$42,739

HendersonNV

WoW +1.3%vs LY +9.4%8-wk AWS $39KFlat 8 wksYTD $1.67MYTD AWS $39K

$40,398

OaklandCA

WoW +1.9%vs LY maturing8-wk AWS $39KFlat 8 wksYTD $1.61MYTD AWS $38K

$39,891

SacramentoCA

WoW +0.7%vs LY −7.8%8-wk AWS $39KDown 8 wksYTD $1.74MYTD AWS $41K

$37,086

TempeAZ

WoW +0.3%vs LY +0.3%8-wk AWS $36KFlat 8 wksYTD $1.54MYTD AWS $36K

$35,378

PortlandORNew · 10 wks open

WoW −2.0%vs LY maturing8-wk AWS $28KFlat 8 wksYTD $330KYTD AWS $30K

$28,715

FresnoCAWatchlist

WoW +2.9%vs LY −14.3%8-wk AWS $31KDown 8 wksYTD $1.40MYTD AWS $33K

$28,697

Our stores open 18+ months vs the same window last year · week, October to date and year to date, each labeled

Comp stores are growing on ticket, not traffic this year. Year to date, sales up 2.0%, with transactions down 1.1% and average ticket up 3.1%.

October to date, comp stores are growing on ticket, not traffic: sales up 1.2%, transactions down 1.8%.

Why comps matter

We have 10 stores open, but only 8 have been open 18 months or longer. Those 8 are our mature base. Comps compare them to their own results a year ago, so grand-opening bumps and newer stores don't skew the number. Total sales are up +9% vs last year, but most of that comes from new stores. Comps tell us whether the core business underneath is healthy.

We read comps three ways: sales, transactions and average ticket. When sales grow because transactions are up, more people are coming in. Ticket can grow two ways: transactions buying more per order (suggestive selling, POP, the menu), which is what we want to see, or price increases, which can hide a traffic decline if you only look at sales. Until menu-price history is available, ticket growth is reported as ticket growth, not attributed to price.

Same-store comps at a glance

8 comp stores vs last year: this week (Oct 20–Oct 26, 2025 last year, holiday-aligned), October to date vs the same weekdays last year, and Jan 1 to Oct 25 vs the same weekdays last year (52 weeks back)

What's driving it. The week, October to date, and the full year all lean the same way: ticket is up about 3% while transactions sit 1% to 3% behind last year.

Same-store sales$341Kthis week · 8 stores

Week▲ +0.6%

October to date▲ +1.2%

Year to date▲ +2.0%

Same-store transactions16,406this week

Week▼ −2.6%

October to date▼ −1.8%

Year to date▼ −1.1%

Same-store avg ticket$20.81this week

Week▲ +3.2%

October to date▲ +3.0%

Year to date▲ +3.1%

Year to date leaves out Tempe before March last year, because their third-party orders weren't flowing into Toast then. Unadjusted it reads +1.9%.

Same-store comp by month

Each month vs the same month last year, like for like · sales · number of comp stores under each month · the current month is month to date

What's driving it. Comps held near 2% a month from January through September, then eased to 1.2% in October as transactions softened.

+2.0%

Jan
7 st

+1.6%

Feb
8 st

+2.2%

Mar
8 st

+1.9%

Apr
8 st

+1.4%

May
8 st

+2.7%

Jun
8 st

+2.1%

Jul
8 st

+2.1%

Aug
8 st

+2.1%

Sep
8 st

+1.2%

Oct MTD
8 st

Tempe are left out for the months last year when their third-party sales weren't in Toast. Raw, unadjusted comps read +1.9% year to date.

Same-store comp, week by week

Sales vs the same week last year, holiday-aligned · bars above the line beat last year, bars below trail it

What's driving it. Weekly comps climbed above 2% through late September, then settled near 0.6% through October as traffic cooled.

−4.7%

Aug
31

+1.5%

Sep
7Labor Day

+2.3%

Sep
14

+2.1%

Sep
21

+2.7%

Sep
28

+0.6%

Oct
5

+1.1%

Oct
12

+0.6%

Oct
19

7 of 8 weeks ahead of last year. This week +0.6% on sales, −2.6% on transactions.

Store comps

All 8 comp stores · sales, transactions and average ticket vs last year for the week, October to date and year to date · ranked by October to date sales

What's driving it. Irvine, Henderson and Pasadena lead on added transactions; Fresno and Sacramento trail on lost dinner traffic, with ticket positive at every store.

Store	Week			October to date			Year to date
Store	Sales	Transactions	Ticket	Sales	Transactions	Ticket	Sales	Transactions	Ticket
IrvineAdded transactions, led by dinner and in-store, drove the gain over last year, with third-party up about $1,500.	+10.1%	+7.7%	+2.2%	+10.1%	+7.8%	+2.1%	+6.2%	+3.2%	+2.8%
HendersonAdded transactions, strongest at dinner and in-store, lifted it over last year, with catering about $300 ahead of a year ago.	+9.4%	+6.6%	+2.6%	+6.8%	+4.8%	+1.9%	+4.9%	+2.2%	+2.6%
PasadenaLunch and in-store added the most over last year on more transactions, with third-party up about $1,500 and catering ahead.	+6.9%	+4.1%	+2.7%	+5.9%	+3.5%	+2.3%	+4.1%	+1.1%	+3.0%
North Park	+0.8%	−3.1%	+4.0%	+2.8%	−0.1%	+2.9%	+3.1%	+0.1%	+3.0%
Tempeadjusted	+0.3%	−1.9%	+2.2%	+0.1%	−2.5%	+2.7%	+1.2%	−1.8%	+3.0%
Long BeachFewer transactions, led by dinner and in-store, set it behind last year; catering ran about $200 under a year ago.	−6.1%	−8.4%	+2.5%	−0.7%	−3.4%	+2.8%	+1.9%	−1.0%	+2.9%
SacramentoFewer transactions, split evenly across lunch and dinner, drove the gap, with in-store down about $2,000 versus last year.	−7.8%	−10.6%	+3.1%	−7.0%	−9.5%	+2.8%	−2.5%	−5.4%	+3.1%
Fresno WatchlistLost transactions, almost all at dinner and in-store, drove the gap; third-party was the only channel up versus last year.	−14.3%	−16.9%	+3.1%	−14.4%	−17.6%	+3.8%	−6.0%	−8.6%	+2.9%

Irvine

Added transactions, led by dinner and in-store, drove the gain over last year, with third-party up about $1,500.

	Week	Oct	YTD
Sales	+10.1%	+10.1%	+6.2%
Transactions	+7.7%	+7.8%	+3.2%
Ticket	+2.2%	+2.1%	+2.8%

Henderson

Added transactions, strongest at dinner and in-store, lifted it over last year, with catering about $300 ahead of a year ago.

	Week	Oct	YTD
Sales	+9.4%	+6.8%	+4.9%
Transactions	+6.6%	+4.8%	+2.2%
Ticket	+2.6%	+1.9%	+2.6%

Pasadena

Lunch and in-store added the most over last year on more transactions, with third-party up about $1,500 and catering ahead.

	Week	Oct	YTD
Sales	+6.9%	+5.9%	+4.1%
Transactions	+4.1%	+3.5%	+1.1%
Ticket	+2.7%	+2.3%	+3.0%

North Park

	Week	Oct	YTD
Sales	+0.8%	+2.8%	+3.1%
Transactions	−3.1%	−0.1%	+0.1%
Ticket	+4.0%	+2.9%	+3.0%

Tempe adjusted

	Week	Oct	YTD
Sales	+0.3%	+0.1%	+1.2%
Transactions	−1.9%	−2.5%	−1.8%
Ticket	+2.2%	+2.7%	+3.0%

Long Beach

Fewer transactions, led by dinner and in-store, set it behind last year; catering ran about $200 under a year ago.

	Week	Oct	YTD
Sales	−6.1%	−0.7%	+1.9%
Transactions	−8.4%	−3.4%	−1.0%
Ticket	+2.5%	+2.8%	+2.9%

Sacramento

Fewer transactions, split evenly across lunch and dinner, drove the gap, with in-store down about $2,000 versus last year.

	Week	Oct	YTD
Sales	−7.8%	−7.0%	−2.5%
Transactions	−10.6%	−9.5%	−5.4%
Ticket	+3.1%	+2.8%	+3.1%

Fresno Watchlist

Lost transactions, almost all at dinner and in-store, drove the gap; third-party was the only channel up versus last year.

	Week	Oct	YTD
Sales	−14.3%	−14.4%	−6.0%
Transactions	−16.9%	−17.6%	−8.6%
Ticket	+3.1%	+3.8%	+2.9%

Shaded = more than 5% up or down vs last year. 5 of 8 stores beat last October to date. Year to date only counts the days a store has been in comps ("Since" = the week it joined); n/c = not comparable. Tempe year to date is adjusted for the months last year when third-party wasn't in Toast.

Why year to date is adjusted

A data note so everyone reads the comps the same way

Last year's third-party orders are missing from Toast for Tempe (Jan 1, 2025 to Feb 28 and 2025), so year to date compares those stores only on days when both years include third-party: +2.0% like for like, +1.9% raw. From March 2026 on, every comp store has third-party in both years, so weekly and monthly comps need no adjustment.

Who's in the comp base

A store joins comps the first full week (Monday to Sunday) after it has been open 18 months, so we compare settled sales, not the grand-opening bump.

In comps · 8 stores

Maturing · 2 stores · first week in comps

OaklandHits 18 months Nov 5, 2026Nov 9

PortlandHits 18 months Feb 10, 2028Feb 14, 2028

Oakland (week of Nov 9) join by year end, taking the base to 9 stores. Until a store joins, read it on the New stores tab.

This week, store by store · Oct 19 to Oct 25, 2026

Our watchlist

This week's sales, change vs last week, this week vs the same week last year, and 8 weeks of sales (red bar = this week)

What's driving it. Fresno is the one flagged store, down 14.3% on last year and sliding over eight weeks on lost dinner transactions, not ticket.

Fresno#10

$28,697this week

▲ +$801 · +2.9% WoW▼ vs LY −14.3%

Lost dinner transactions, not ticket, drove the gap to last year, worsened by two rainy days and two low reviews on waits.

What moved this week

Single-week swings of 15%+ or well outside a store's recent range

Long BeachWeakest week of the last 8

Dine-in −$1,000Dinner −$1,789Transactions −7.1% · ticket −0.4%Catering $980 vs $954 last week · $1,196 same week LY

2 rainy days vs 1 prior week · Dinner dine-in fell most week over week on two rainy days, and Pine Avenue repaving closed the front entrance both mornings.

North ParkWeakest week of the last 8

Dine-in −$644Dinner −$1,385Transactions −6.9% · ticket +1.8%Catering $790 vs $731 last week · $850 same week LY

Fewer dinner transactions and softer third-party orders pulled sales below last week, though ticket rose enough to stay just ahead of last year.

HendersonBest week of the last 8

Catering +$208Dinner +$495Transactions +0.6% · ticket +0.7%Catering $1,767 vs $1,559 last week · $1,518 same week LY

Dinner and steady traffic lifted sales over last year, with catering including ezCater up to about $1,800 from $1,500 a year earlier.

Operations by location

Open Operations & Compliance on the dashboard →

Reviews this week

Google + Yelp, store by store

What's driving it. Sacramento drew six low reviews on cold food and missing delivery items; Fresno, Tempe and Long Beach each saw single complaints on wait times and wrong orders. No food-safety mentions.

80 reviews this week, 12 at 1–2★. Low reviews at Sacramento (6 of 9, 2.7★ avg).

Local competitor ratings

Each store's Google and Yelp ratings next to the fast-casual competitors leadership named near it. Google ratings as of Oct 26, Yelp as of Oct 26 (monthly); gap = our rating minus the competitors' average on the same site.

Store	Our Google	Gap	Our Yelp	Gap	Competitors nearbyGoogle · Yelp
Fresno	★4.2924 reviews	−0.3★	★3.9378+ reviews	−0.2★	Greenleaf Bowls ★4.4 · Yelp ★3.8Harbor Sandwich Co. ★4.8 · Yelp ★4.5Sunny Side Grill ★4.3 · Yelp ★4.0
Henderson	★4.5923 reviews	+0.4★	★4.2398+ reviews	+0.6★	Copper Spoon ★3.9 · Yelp ★3.3Marigold Eats ★4.2 · Yelp ★3.6The Daily Plate ★4.2 · Yelp ★3.8
Irvine	★4.71,094 reviews	+0.3★	★4.4458+ reviews	+0.6★	Pepper Lane Cafe ★4.3 · Yelp ★3.7Oak & Olive ★4.6 · Yelp ★4.0Little Fig ★4.2 · Yelp ★3.8
Long Beach	★4.41,196 reviews	−0.0★	★4.1502+ reviews	+0.3★	Field & Fork ★4.6 · Yelp ★3.9Citrus Kitchen ★4.0 · Yelp ★3.5Grain House ★4.7 · Yelp ★4.1
North Park	★4.51,006 reviews	+0.0★	★4.2435+ reviews	+0.1★	Northside Deli ★4.8 · Yelp ★4.6Saltbox Kitchen ★4.5 · Yelp ★4.2Lemon Tree Cafe ★4.1 · Yelp ★3.6
Oakland	★4.6527 reviews	+0.4★	★4.3213+ reviews	+0.4★	Field & Fork ★4.1 · Yelp ★3.8Citrus Kitchen ★4.0 · Yelp ★3.7Grain House ★4.6 · Yelp ★4.1
Pasadena	★4.61,371 reviews	+0.1★	★4.3574+ reviews	+0.2★	Greenleaf Bowls ★4.4 · Yelp ★3.9Harbor Sandwich Co. ★4.8 · Yelp ★4.2Sunny Side Grill ★4.4 · Yelp ★4.1
Portland	★4.7110 reviews	+0.3★	★4.440 reviews	+0.4★	Northside Deli ★4.4 · Yelp ★3.9Saltbox Kitchen ★4.6 · Yelp ★4.2Lemon Tree Cafe ★4.2 · Yelp ★3.8
Sacramento	★4.11,081 reviews	−0.2★	★3.7410+ reviews	−0.2★	Copper Spoon ★4.5 · Yelp ★4.1Marigold Eats ★4.0 · Yelp ★3.5The Daily Plate ★4.4 · Yelp ★4.1
Tempe	★4.3978 reviews	−0.3★	★4.0372+ reviews	0.0★	Pepper Lane Cafe ★4.5 · Yelp ★4.0Oak & Olive ★4.4 · Yelp ★3.7Little Fig ★4.8 · Yelp ★4.3

Food-safety mentions, last 30 days

1–3★ Google and Yelp reviews from Sep 26 to Oct 25 whose text mentions illness, raw or undercooked food, foreign objects, pests, cleanliness, gloves or allergens. Counts only; the review text stays out of the leadership view.

No 1–3★ review in the last 30 days mentions a food-safety issue.

Reviews by store

Google and Yelp all time (count), last 8 weeks average and count, and this week's reviews. Sorted by this week's review count.

Store	Google, all time	Yelp, all time	8 wks	This wk	Avg	1–2★
Fresno	★4.2 (924)	★3.9 (378+)	4.1★ 62 reviews	11 G 9 · Y 2	4.3	2
Tempe	★4.3 (978)	★4.0 (372+)	4.1★ 68 reviews	10 G 8 · Y 2	4.3	1
Long Beach	★4.4 (1,196)	★4.1 (502+)	4.2★ 64 reviews	9 G 7 · Y 2	4.1	1
Sacramento	★4.1 (1,081)	★3.7 (410+)	3.9★ 76 reviews	9 G 7 · Y 2	2.7	6
Portland	★4.7 (110)	★4.4 (40)	4.6★ 49 reviews	9 G 7 · Y 2	4.7	0
Irvine	★4.7 (1,094)	★4.4 (458+)	4.6★ 67 reviews	8 G 7 · Y 1	4.9	0
North Park	★4.5 (1,006)	★4.2 (435+)	4.4★ 55 reviews	8 G 6 · Y 2	4.5	1
Henderson	★4.5 (923)	★4.2 (398+)	4.2★ 64 reviews	7 G 4 · Y 3	4.1	0
Oakland	★4.6 (527)	★4.3 (213+)	4.5★ 47 reviews	6 G 4 · Y 2	4.0	1
Pasadena	★4.6 (1,371)	★4.3 (574+)	4.2★ 70 reviews	3 G 2 · Y 1	4.7	0

SOCi reports at most 200 Yelp reviews per store, shown as 200+. Yelp text through SOCi covers most, not all, Yelp reviews.

Low reviews this week 12 at 1–2★, word for word

Tempe★☆☆☆☆Oct 25 · Google · Jordan R.

“Cold food, rude at the counter, no apology.”

Fresno★☆☆☆☆Oct 22 · Google · Skyler S.

“Forty minute wait, then the wrong order. Not going back.”

Sacramento★☆☆☆☆Oct 22 · Google · Drew B.

“Delivery order arrived missing two items and nobody answered the phone.”

Long Beach★★☆☆☆Oct 25 · Google · Avery F.

“Ordered through the app, half the order was wrong.”

Sacramento★★☆☆☆Oct 24 · Google · Kai T.

“Food came out cold and the bowl was missing the chicken.”

Oakland★★☆☆☆Oct 23 · Google · Jordan M.

“Waited 25 minutes for a pickup order that was supposed to be ready.”

Sacramento★★☆☆☆Oct 23 · Yelp · Rowan B.

“Ordered through the app, half the order was wrong.”

Sacramento★★☆☆☆Oct 21 · Google · Quinn S.

“Food came out cold and the bowl was missing the chicken.”

Sacramento★★☆☆☆Oct 21 · Yelp · Taylor E.

“Ordered through the app, half the order was wrong.”

Fresno★★☆☆☆Oct 20 · Google · Kai A.

“Food came out cold and the bowl was missing the chicken.”

North Park★★☆☆☆Oct 20 · Yelp · Logan B.

“Dining room was a mess and nobody was clearing tables.”

Sacramento★★☆☆☆Oct 20 · Google · Jamie T.

“Food came out cold and the bowl was missing the chicken.”

Stores open less than 18 months · since each one opened

New Store Sales Ramp

Each new location is measured against its own peak opening month. That month shows the location's proven sales capacity, the volume it has already shown it can do. Every new Bluebird Kitchen location sees a lift during its grand-opening period, followed by a normal settling period. The goal is to rebuild back toward that peak. A healthy ramp follows a U-shaped curve: sales settle after the opening lift, stabilize, then climb back toward peak volume as the location builds repeat transactions, catering and digital channels. To show whether a location is ahead of or behind pace, we also compare it with how a typical Bluebird Kitchen new store performs at the same age, based on our 2025 openings (Oakland).

The 2 stores not in comps yet: 0 behind typical, 1 on track, 0 ahead, 1 not rated (under 4 weeks open). Average weekly sales this year: newer stores $36K, comp stores $44K.

What's driving it. Oakland is holding above the typical opening curve on steady dinner transactions and third-party, with catering running ahead of last year; Portland sits just below its norm in week ten as ticket eased and dinner softened.

Tap a box to show only those stores; tap it again to show all.

Oakland77 weeks open · joins comps Nov 9

On track

Last 4 weeks$40K/wknew-store avg $36K/wk

Online (first-party)15%from opening · $6K/wk

Third-party24%from opening · $10K/wk

Catering3%from opening · $1K/wk

Share of sales, last 4 weeks · go-live = first real sales day · ticket $21.10. Since its first month: transactions up 15%, ticket up 4%. First 90 days: 4.4★ on 74 reviews.

Of peak month119%

Typical at 77 wks119%

Last 8 weeksFlat +1.5%

Right on a typical opening at this age. It sits right on the typical opening curve, steady over eight weeks on transactions not ticket, with dinner and third-party leading recent gains.

Portland11 weeks open · joins comps Feb 2028

Too early

Last 4 weeks$28K/wknew-store avg $36K/wk

Online (first-party)17%from opening · $5K/wk

Third-party19%from opening · $5K/wk

Catering1%day 4 · $291/wk

Share of sales, last 4 weeks · go-live = first real sales day · ticket $21.09. Since its first month: transactions down 13%, ticket down 0%. First 90 days: 4.5★ on 64 reviews.

11 full weeks open.

Bars show weekly sales from opening week to this week (highlighted). The dashed line is the store's peak opening month (its best four weeks, as a weekly figure); the solid line is where a typical 2025 opening sat at the same age, scaled to this store's peak. Percentages are of each store's peak opening month. On track = within 5 points of typical. Venues are not held to the curve, and stores open under 12 weeks are too early to call.

Jan 1 to Oct 25, 2026 · vs the same weekdays a year earlier (52 weeks back)

Year to date at a glance

Jan 1 to Oct 25, 2026 vs the same weekdays a year earlier (52 weeks back) · the forecast rows use the method under "How to read these numbers"

What's driving it. Growth is mostly newer stores: Oakland nearly doubled its prior year and this year Portland added fresh sales, while the eight comp stores added 1.7% on ticket, not transactions.

Total sales, year to date	$16.9M	+8.9% vs LY	$15.5M last year · 10 stores now vs 9
Average weekly sales per store (AWS)	$42.9K	+1.3% vs LY	$42.3K last year
AWS, comp stores (8)	$43.9K		open 18+ months
AWS, newer stores (2)	$36.2K		open under 18 months
Same-store sales, year to date (8)	+2.0%	transactions −1.1% · ticket +3.1%	like for like; Tempe adjusted
Year-end projection	$21.0M	+10.9% vs LY	range $20.8M to $21.1M · $16.9M booked through Oct 25
Oct forecast	$1.86M	+13.2% vs LY	$1.64M in 2025 · actual through Oct 25 plus forecast
Nov forecast	$1.81M	+15.7% vs LY	$1.56M in 2025
Dec forecast	$1.96M	+19.8% vs LY	$1.63M in 2025
Opening · Denver	$204K	Nov 16	46 days in 2026 at the typical $31.1K/wk opening pace · 3-week slip costs $93K
Later openings			Salt Lake City (early 2027) · not in 2026
Cost of a slipped opening	$133K	per store-month	every 3% of softness on open stores through Dec 31 is $117K

Year-end forecast

Where 2026 total sales land if current trends hold

What's driving it. The roughly $21.0M year-end figure leans on the three open newer stores and on Denver opening November 16; a three-week slip would cost about $93,000.

Projected 2026 sales$21.0MRange $20.8M to $21.1M · up about 11% on 2025's $19.0M

Actual, Jan 1 to Oct 25$16.9M

Rest of year, our 10 open stores$3.92M

New openings (Denver)$204K

Oct$1.9Mvs $1.64M in 2025

Nov$1.8Mvs $1.56M in 2025

Dec$2.0Mvs $1.63M in 2025

Built from our current run rate, Bluebird Kitchen's own October to December seasonality, and the scheduled openings at a typical opening-weeks volume. The full method is under "How to read these numbers".

Sales by month

2026 (highlighted) vs 2025 (gray), all stores · Oct = actual through Oct 25 plus forecast · Nov and Dec 2026 are forecast (striped)

What's driving it. Every month this year has topped last year, with August the strongest at about $2.0M; October is tracking ahead of last October as well.

$1.6MJan

$1.4MFeb

$1.6MMar

$1.6MApr

$1.8MMay

$1.8MJun

$1.9MJul

$2.0MAug

$1.8MSep

$1.9MOct

$1.8MNov

$2.0MDec

Oct includes actual sales through Oct 25. Monthly totals rise with new openings, so use the Comps tab for like-for-like.

Sales by channel this week

Net sales, share of total and change vs last week

What's driving it. Dine-in and take-out together still carry most sales; third-party sits at 24.1%, and catering landed near $11,500, close to last week.

First-party

Dine-in

$147K35.8%−0.4%

Take-out

$78K19.0%−0.4%

Online ordering (1P)

$63K15.3%−0.4%

Phone

$12K2.9%−0.4%

Third-party

DoorDash

$57K14.0%−0.7%

Uber Eats

$30K7.2%−0.7%

Grubhub

$12K2.9%−0.7%

Catering

$11K2.8%+1.8%

Dayparts · catering excluded

Before open

$8K2.0%+3.6%

Lunch (open to 5pm)

$179K44.8%−0.7%

Dinner (5pm to close)

$212K53.2%−0.5%

Sales by channel, by month

All stores · net sales by month this year, with the change vs the same days last year under each figure · Oct MTD = through Oct 25 vs the same days last year

Month	In-storedine-in, take-out, phone	First-party digitalonline + delivery	Third-partyDoorDash, Uber Eats, Grubhub, Postmates	Cateringincl. ezCater	Third-party share
Jan	$902,606+13.8% vs LY	$239,933+13.8% vs LY	$367,473+17.4% vs LY	$44,697+8.5% vs LY	24%23% LY
Feb	$821,421+11.4% vs LY	$218,352+11.4% vs LY	$333,887+15.1% vs LY	$41,397+17.2% vs LY	24%23% LY
Mar	$951,699+9.2% vs LY	$252,983+9.2% vs LY	$391,523+14.9% vs LY	$48,330+20.9% vs LY	24%23% LY
Apr	$952,812+12.2% vs LY	$253,279+12.2% vs LY	$392,984+16.8% vs LY	$46,182+12.7% vs LY	24%23% LY
May	$1,041,994+3.9% vs LY	$276,986+3.9% vs LY	$428,370+7.7% vs LY	$50,388+1.6% vs LY	24%23% LY
Jun	$1,012,001+2.8% vs LY	$269,013+2.8% vs LY	$418,362+6.7% vs LY	$52,189+8.6% vs LY	24%23% LY
Jul	$1,073,840+4.4% vs LY	$285,451+4.4% vs LY	$443,677+7.9% vs LY	$55,587+7.0% vs LY	24%23% LY
Aug	$1,134,598+7.6% vs LY	$301,602+7.6% vs LY	$464,970+10.2% vs LY	$54,712+10.1% vs LY	24%23% LY
Sep	$1,026,309+11.1% vs LY	$272,816+11.1% vs LY	$422,405+13.8% vs LY	$49,395+7.6% vs LY	24%23% LY
Oct MTD	$872,772+11.2% vs LY	$232,003+11.2% vs LY	$362,323+15.4% vs LY	$40,293+2.7% vs LY	24%23% LY

Last year is the same calendar days, all stores open then, so new openings lift every column; the Comps tab holds the like-for-like view. Where last year's figure is under $1,000 or under 5% of this year's, the dollar figure is shown instead of a percentage. Unmapped dining options are left out of the four columns but count in the share.

Third-party to first-party, by store

Each store's third-party and first-party digital share of sales, its first full month this year vs October to date · sorted by the biggest move from third-party to first-party · squares = third-party share each month, darker = more

Store	Third-partyshare now · change	First-party digitalshare now · change	Shift
Portlandsince Aug	19.1%+0.2 pts	16.8%0.0 pts	Steady
Irvinesince Jan	20.3%+0.6 pts	15.6%0.0 pts	Steady
Tempesince Jan	27.3%+0.6 pts	14.9%0.0 pts	Steady
Pasadenasince Jan	22.4%+0.6 pts	15.7%−0.1 pts	Steady
Long Beachsince Jan	25.6%+0.6 pts	15.2%−0.1 pts	Steady
Hendersonsince Jan	21.7%+0.7 pts	15.7%−0.1 pts	Steady
Sacramentosince Jan	26.2%+0.6 pts	15.0%−0.2 pts	Steady
North Parksince Jan	23.6%+0.9 pts	15.7%−0.1 pts	Steady
Oaklandsince Jan	24.5%+0.8 pts	15.2%−0.2 pts	Steady
Fresnosince Jan	33.2%+4.0 pts	13.8%−0.9 pts	Steady

Shares are of each store's net sales; catering and in-store make up the rest. A store counts as moving when third-party fell at least a point while first-party digital rose at least a point. What drove a move (a promo, a menu-price gap, a delivery-zone change) comes from leadership's notes.

Store sales, year to date

All 10 stores, Jan 1 to Oct 25 · tap a heading to sort · "vs LY" for comp stores only, on the days they have been in comps; adjusted = like-for-like days only

What's driving it. Pasadena leads the year at about $2.5M, followed by Irvine and Long Beach; Sacramento is the only top-five store behind last year.

#	Store	YTD sales	AWS	Transactions	Avg ticket	Comp vs LY	Year-end est.	Status
1	Pasadena33% above the comp-store average week ($44K).	$2.48M	$58K43 wks	116,278	$21.34	+4.1%tx +1.1%	$3.03M+4.4% vs 2025	Comp
2	IrvineAhead of last year on transactions (ticket +2.9%).	$2.22M	$52K43 wks	95,840	$23.13	+6.2%tx +3.2%	$2.73M+7.4% vs 2025	Comp
3	Long Beach	$2.01M	$47K43 wks	100,250	$20.02	+1.9%tx −1.0%	$2.44M+2.2% vs 2025	Comp
4	North Park	$1.91M	$45K43 wks	92,133	$20.74	+3.1%tx +0.1%	$2.33M+3.3% vs 2025	Comp
5	Sacramento	$1.74M	$41K43 wks	89,011	$19.57	−2.5%tx −5.4%	$2.10M−2.8% vs 2025	Comp
6	Henderson	$1.67M	$39K43 wks	82,081	$20.30	+4.9%tx +2.2%	$2.04M+5.5% vs 2025	Comp
7	Oakland	$1.61M	$38K43 wks	76,709	$20.96	—	$1.98Mno full, like-for-like last year	Maturing
8	Tempe	$1.54M	$36K43 wks	80,336	$19.13	+1.2%tx −1.8% · adjusted	$1.87Mno full, like-for-like last year	Comp
9	FresnoBehind last year on transactions (ticket +2.8%).	$1.40M	$33K43 wks	74,511	$18.84	−6.0%tx −8.6%	$1.68M−7.0% vs 2025	Comp
10	Portland	$330K	$30K11 wks	15,629	$21.09	—	$599Knew this year	New this year

Shaded rows = comp stores more than 5% up or down vs last year, year to date. AWS = net sales ÷ weeks open this year.

Data as of Nov 6, 2026, 12:17 PM PST · How to read these numbers